Sponsorship Benefits

Thanks to an ever-increasing focus on fitness, trends toward environmental awareness and the heroics of Lance Armstrong, virtually every American knows something about cycling. In fact, The New York Times recently dubbed cycling "the sport of the millennium.” On both the recreational and competitive levels, cycling is experiencing an unprecedented boom in popularity and growth.

 

• Your company can capitalize on this phenomenon by being part of one of the most respected cycling events in Texas. The Tour De Gruene was established in 1984 and is one of the 5 oldest cycling events in Texas. The event is a participating  member of Wurstfest a German cultural event held since 1966 attracting 100s of thousands of people each year in its 10 day run. The Tour de Gruene has also gained international recognition from participants such as Lance Armstrong and Eddie Mercks to name a few. 

 

• Sponsors create a positive image as a good community citizen and can inform customers of their new products with sampling and display opportunities.  Local charities have benefited in the 10s of thousands of dollars from the Tour de Gruene since 1998.   

 

• Sponsors enjoy increased visibility from having company name and logo recognition on clothing items, web advertising through our website http://www.tourdegruene.com The start/finish area structures and the Health and fitness expo also provide many choice branding locations.

 

• Sponsors benefit from increased exposure to a population loaded with purchasing power. With more than 60 million cyclists, cycling ranks as the 2^nd most popular sport in the U.S. according to the National Association of Sporting Goods Retailers

 

• 55% of recreational cyclists are women
• Median age of a recreational cyclist is 32
• Median Household income of recreational cyclists is $60,000
• 70% of recreational cyclists have a college degree
• Median age of racers is 34
• Median household income of racers is $75,000
• 81% of racers have a college degree and 27% have a post-graduate degree
• 57% work in a professional or managerial capacity

Sponsorship Levels of Opportunity 

 

Carbon Fiber Sponsor	$10,000 in-kind services or product $5,000 cash to Tour de Gruene split 50-50 with Charity	Premiums listed for lesser sponsors plus additional negotiated marketing as per specific sponsors needs. Largest scale for logo on all advertising opportunities. Event numbers, event garments, Start Finish structure branding, green zone signage location. Largest website banner, 1000 sq. feet of space at the expo. Company representative to reign over charity presentation at start of tour and awards ceremony  function .
Titanium Sponsor	$4,999 in-kind services or product $2,500 cash to Tour de Gruene split 50-50 with Charity	Premiums listed for lesser partners plus event garments 50% size of carbon fiber sponsor level logo.  Start Finish structure branding at 50% of higher sponsor level, green zone signage location.  Website banner 50% the size of higher level sponsor, 500 sq. feet of space at the expo.
Aluminum Sponsor	$2,499 in-kind services or product $1,250 cash to Tour de Gruene split 50-50 with Charity	Premiums listed for lesser partners plus event garments 50% size of higher sponsor level logo on Start/Finish structure branding at 50% of higher sponsor level, red zone signage location.  Website banner 50% the size of higher level sponsor, 200 sq. feet of space at the expo.
Steel Sponsor	$1,249 in-kind services or product $750 cash to Tour de Gruene split 50-50 with Charity	Event garments 50% size of higher sponsor level logo on Start/Finish structure branding at 50% of higher sponsor level, black zone signage location.  Website banner 50% the size of higher level sponsor, 100 sq. feet of space at the expo.